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Magia & Bruxaria is a magical dining experience located in Jardim Taquaral, São Paulo, that draws in Harry Potter enthusiasts and families alike. This themed restaurant offers a unique atmosphere that goes beyond standard dining; it immerses visitors in the enchanting world of Harry Potter while providing a delightful menu at R$89.00.
However, it's essential to manage expectations. While Yuji Ohnishi highlights the theatrical elements of the experience, he suggests it's not primarily a dining venue, as food takes a back seat to the magical events. On the other hand, Tiago Gois raves about the immersive Harry Potter-style setup, especially for children, cementing its reputation as an extraordinary themed bar experience.
The highlight of dining here is less about gourmet dishes and more about the collective experience—the joy of watching performances and engaging in whimsical activities as you savor the meal. With its focus on interaction over pure gastronomy, Magia & Bruxaria captivates a niche market, making it an ideal destination for those looking to relive the enchantment of their favorite wizarding world. If you’re seeking a playful atmosphere accompanied by a hint of wizardry, this is the spot for you!
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Amenities & More
Service options
- Dine-in
- Delivery
Highlights
- Great cocktails
Popular for
- Lunch
- Dinner
Dining options
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Groups
- Tourists
Reviews for Magia & Bruxaria
Review highlights
Based on 1,864 reviewsMagia & Bruxaria is widely praised for its immersive Harry Potter-themed experience, offering visitors a unique blend of themed decor, interactive activities, and theatrical moments that create a magical atmosphere. Customers appreciate the detailed setting and engaging events, which transform a typical meal into an experience reminiscent of a Hogwarts day. While the food quality receives mixed feedback—some dishes are seen as average while desserts tend to stand out—the focus remains on the overall ambiance and entertainment. The venue is especially popular among families and fans of the franchise seeking a memorable outing rather than a traditional dining experience. Some visitors note that the duration of the performance can feel lengthy, but the thematic immersion is consistently highlighted as the brand’s main strength.
I highly recommend it, a charming place that, from the entrance, the castle interior, the sessions, and the potions, leaves you with the emotions of living in a magical and wonderful environment.
AMAZING! I was moved from the moment I entered, it was a spectacle, you pay for the experience and it was impeccable. We ate a burger, it was average, the pudding was wonderful and we got a cake for congratulations. I would definitely come back again.
This weekend I went to @magia.bruxaria, a Harry Potter-themed restaurant! It's just 3 minutes from my house, and I'd never been there before! The price is R160.00 per person (children under 4 are free). This price includes a food, drink, and dessert combo. After eating, there's a very immersive tour with activities, simulating a day at Hogwarts. On the tour, you participate in classes (potions, herbology, divination, etc.) that are kind of like pocket shows, lasting about 10 minutes each. The tour lasts 2 hours, which is the maximum amount of time you can spend inside, but there was plenty of time to participate and see everything. The souvenirs are quite expensive. You'll need to be on a budget if you want to take home a souvenir, sweet treat, or anything like that. But the experience is worth it, for both adults and children.
Excelent place for Harry Potter fans. It's not a restaurant so you should not attend it if you're hungry. There's a meal included but you should spend the time attending the events provided. There a theatrical moment that takes a little too long for my taste.
Best themed bar experience i ever went! Amazing for kids play Harry Potter world style!
It was a lot of fun, there were vegetarian options to eat and the activities pleased children and adults who were Harry Potter fans.
It was wonderful! My family and I were very well received....the structure of the place is exceptional, the interaction with the public is fantastic, the workshops are very cool....I only have praise! And we will definitely come back more often....and I especially want to praise Tati, a wonderful, beautiful person, super attentive to us....happy, well-mannered....I don't even know what else to say about so many good things about her. And I also wanted to praise Arlete, who with so much affection and patience answered my messages so I could find my way around the place and other information...an enlightened and very kind person!!! And all the employees are very well-mannered! Finally, a thousand points for the restaurant and the entire team! The food is good and of excellent quality...drinks and beer are excellent!!!!!!!!! Show show show
I thought the experience was really cool, and anyone with kids will love it. The actors are also really funny, each in their own character.
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Quick info
Opening hours
- Monday Closed
- Tuesday Closed
- Wednesday Closed
- Thursday Closed
- Friday 02:00 AM - 10:00 PM
- Saturday 11:00 AM - 01:00 PM 02:00 PM - 04:00 PM 05:00 PM - 07:00 PM 08:00 PM - 10:00 PM
- Sunday (Today) 11:00 AM - 01:00 PM 02:00 PM - 04:00 PM 05:00 PM - 07:00 PM
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